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"A postcard with a magnet attached is read at least 51.9% more often than a traditional postcard." DMA Statistical Fact Book
Everybody hates junk mail. Everybody loves magnets. Send your potential clients something they will keep and use rather than throw away.
The kitchen is the highest traffic area in the home. Having a magnet on the fridge will remind clients of your business many times a day for years!
On a tight budget? You can't afford to send a postcard that will only be seen once. A magnet has an incredible life span generating results immediately and long term.